Measuring PR Effectiveness

The Institute of Public Relations has completed a study where they reject Advertising Value Equivalency (AVE) as a measure of Return on Investment for public relations expenditures. Part of their rationale is that advertisers do not look at what they spent on the advertising, but on outcomes. Public relations practitioners have been measuring PR effectiveness

Building a Successful Business

The Boulder Chamber's Espirit Entrepreneur week is an inspiring series of events that is capped by an evening celebrating  innovators who have built successful companies. This is my second year to attend and I am struck by what a special place Boulder is for nurturing new businesses.  Frasca Food and Wine co-owners sommalier Bobby Stuckey