How PR Moves Prospects Through the Sales Funnel

It now takes an average of 23 touch points to get a prospect to buy or act and PR “owns” many of those. So says social media guru Serena Ehrlich of Business Wire. 

Impactful “touches” generate word of mouth, which is the highest converter to a sale or action. Touches include:

* Press releases

* Multi-media views

* […]

By |May 29th, 2014|Categories: News Releases||0 Comments

How to Make Manufacturing ‘Sexy’

Manufacturing has lots of good-paying jobs, including those requiring a certificate or a two-year degree and beyond.   But students, parents and high-school counselors do not consider such careers. This leads to shortages of qualified candidates and a mis-match between job-seekers and employers.

In Colorado, manufacturers and educators are collaborating to build a better school-to-work pipeline. […]

By |May 9th, 2014|Categories: Branding & Messaging||0 Comments