Build Influence, Attract Media Through Strategic Narrative

Companies and leaders can gain media attention by developing a story that speaks to the direction of their industry, rather than their own company. Editors see such executives as thought leaders and the approach can help rally employees to the company’s vision.

Boulder firm Catapult PR has used a strategic narrative approach with high tech […]

By |July 29th, 2015|Categories: Media Relations||0 Comments

Handling Threats to Health and Reputation

Disease outbreaks and contamination can be a threat to any organization, whether a hotel or a cruise line. It can be especially damaging to the reputation of a hospital. I was contacted by the New Hampshire Business Review to comment on a Hepatitis C outbreak in a local hospital and how they responded to […]

By |July 10th, 2015|Categories: Crisis & Reputation||0 Comments