Use Google Analytics to Guide Your PR Strategy

Gaining trust is key in PR. It is one thing to make people aware of your product or service, but growing your business and revenue over time depends on how much trust you build with potential and existing customers. Google Analytics partners with PR professionals to measure the impact of the investment that they […]

Google Analytics Offers Free PR Measurement Tool

It is essential to measure all aspects of a digital PR program, but how do you accurately track your return on investment with limited budgets and ever-changing digital content?

Google Analytics provides a free tool specifically for PR professionals. Even if you’re not a “numbers” person, the PR Measurement Dashboard is easy to use and […]