Creating SMART Objectives for PR Campaigns Leads to Better Measurement of Outcomes

When I think back over my career, the norm in public relations shops involved communications staff issuing statements, circulating press releases and ‘sending out stuff’. These outputs were easily measured, and the larger the numbers were, the better. The problem of course was that these results did not account for sentiment, whether the target […]

Why Measure Public Relations Campaigns?

We’ve all heard it. One of the biggest challenges facing the PR industry today, yesterday and tomorrow is the need for accountability. In fact, a PR News study, “Attitudes Toward Public Relations Measurement & Evaluation” found that while 81% place “some or great value” on measurement, only one in five had any kind of […]

By |April 7th, 2017|Categories: PR Measurement||0 Comments