Who Am I?

Peggy Gonder, APR, is highly respected public relations counselor who has been accredited by the Public Relations Society of America.  Her clients consider Peggy a trusted advisor.

This experienced PR professional began her career in journalism and wrote nine books plus many publications for clients. Peggy directed communications for large education and healthcare organizations and a project of the Colorado Governor’s Office.  Since founding Gonder PR, Peggy has increased the PR and marketing effectiveness of organizations in 10 states and five Canadian provinces.

What Sets Me Apart

Beginning with the client’s business objectives or challenges, Peggy gathers information and develops a plan.  Her extensive experience conducting focus group research and interviews inform decisions about which messages will resonate with audiences. Research insights help create measurable objectives and strategies for the communications plan. Evaluation metrics come next.

Peggy also provides media training and crisis communications plans that help organizations manage risk and protect their reputation.  She develops messages and materials for the clients in advance, so executives are ready to meet the media when the crisis hits.

She has specific knowledge and understanding of what it takes to persuade people and change behavior. As a result, her satisfied clients have won ballot issues and mill levy campaigns.

She has also employed social marketing strategies to prevent acute stroke and accelerate enrollments in clinical trials.  Other campaigns addressed drug and alcohol prevention.

As public relations director for the Colorado Women’s Hall of Fame Board of Directors, Peggy significantly increased media coverage about the Hall and two classes of inductees. Efforts also increased engagement on the Hall’s Facebook page. For these achievements, Peggy won a Gold Pick from the Public Relations Society of America/Colorado.

She provides PR and marketing services to Seeds of South Sudan, a 501(c)3 nonprofit that rescues orphans from an African refugee camp and educates them in Kenya. She has assisted Seeds in messaging, a new website, videos for YouTube and social media and digital services. (

In her free time, Peggy is an avid “birder,” who enjoys seeing and identifying birds by sight, sound and behavior.

She also thrives on solving problems her clients face. Peggy will bring the same passion and commitment to your challenges, putting in the time, energy and creativity required to get results that soar.


Resplendent Quetzal – Costa Rica