Beginning with the client’s business objectives or challenges, Peggy gathers information and develops a plan. Her extensive experience conducting focus group research and interviews inform decisions about which messages will resonate with audiences. Research insights help create measurable objectives and strategies for the communications plan. Evaluation metrics come next.
Peggy also provides media training and crisis communications plans that help organizations manage risk and protect their reputation. She develops messages and materials for the clients in advance, so executives are ready to meet the media when the crisis hits.
She has specific knowledge and understanding of what it takes to persuade people and change behavior. As a result, her satisfied clients have won ballot issues and mill levy campaigns.
She has also employed social marketing strategies to prevent acute stroke and accelerate enrollments in clinical trials. Other campaigns addressed drug and alcohol prevention.