Social media engagement in 2018 was down 4% overall over the previous year for the first time ever, according to BrandKeys Loyalty and Engagement Index. Data breaches of users’ private information, the #Russian hack of elections in several countries and lack of transparency have taken a toll. #Twitter posted a drop of 1 million users last year and Snapchat lost 3 […]
Facebook CEO Mark Zuckerberg’s arrogant actions — refusing to testify or explain how they will repair the data breach — undermine public trust and make it harder to recover from the Cambridge Analytica crisis. The PRSA Code of Ethics provides guidance to avoid permanent damage to their reputation. One key is a prompt response […]
As public relations pro, you are often chief content marketer, using content to sell something – whether it’s a product, service, or message. Even with high engagement, it is possible to double or even triple your conversion rates. Here are five ways to create high performing content to boost your conversions.
Add visuals to […]
Measuring PR outcome has become more urgent as digital becomes intrinsic to PR and the communications industry diversifies into new areas. Traditional PR measurement models no longer work.
PR agencies and in-house communications professionals constantly struggle with this problem. The Barcelona Principles unveiled in June 2010 called upon the PR industry to move beyond the […]
When I think back over my career, the norm in public relations shops involved communications staff issuing statements, circulating press releases and ‘sending out stuff’. These outputs were easily measured, and the larger the numbers were, the better. The problem of course was that these results did not account for sentiment, whether the target […]
We’ve all heard it. One of the biggest challenges facing the PR industry today, yesterday and tomorrow is the need for accountability. In fact, a PR News study, “Attitudes Toward Public Relations Measurement & Evaluation” found that while 81% place “some or great value” on measurement, only one in five had any kind of […]
During the election and more recently, Donald Trump has demonized the press and called coverage he disagreed with “fake news.” Since many people get their news from Facebook and other social media sites, how should journalists change to adapt to this new reality?
Journalism author and Brookings Institution commentator Tom Rosenstiel has spoken to […]
Like many industries, the world of public relations is changing rapidly. Several trends are in full force, shaping PR practice.
1. Fake News: While companies have always had to deal with malicious rumors and misinformation, the 2016 election propelled “fake news” – information disseminated with the intent to deceive – into the spotlight like […]
Healthcare spending accounts for 18 percent of the US economy. Congress has acted to eliminate funding of the Affordable Care Act (ACA) without a way to finance a replacement. If approved, the repeal will have significant negative consequences for Colorado businesses, individuals, government and the economy. Colorado hospitals will be hard hit as […]
LinkedIn Company Pages are an excellent way to reach out to potential employees and customers. Make sure your page is delivering maximum value by taking these steps.
After you have created complete and focused content, begin reaching out to current and potential clients and other contacts.
Request Connections
Start by requesting connections with your executive team, employees […]
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