From Awareness to Behavior Change

Strategic communications can convert prospective customers and potential donors to brand advocates. In similar ways, multi-pronged campaigns can address skeptical employees about a new policy that affects them.

Keys to success include ongoing communications over time and opportunities to engage target audiences in dialogue.

Gonder Public Relations is a leading Denver PR firm that has:

  • Promoted awareness of stroke warning signs with strategies to encourage people at-risk how they can minimize their chances of having an acute stroke.
  • Communicated with teachers about a revolutionary compensation plan, addressing their best hopes and worst fears.
  • Communicated with voters about programs that invest in children, parks and other things that they value

All these successful campaigns shared an interpersonal component where people could ask questions and test their assumptions. This can change opinion by hearing what others have to say or learning information that affects them directly.

Behavior change is a five-step process involving:

  1. Information
  2. Awareness
  3. Triggering Event
  4. Consideration
  5. Adoption

Let Gonder PR help you turn employees into brand champions or reverse skeptical attitudes about your organization.

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