Muck Rack Survey Reveals Reporter Preferences

A 2021 survey of nearly 2,500 reporters shared their preferences for working with PR pros.  The average reporter covers three or more beats and nearly two-thirds (60%) have been journalists for 10 or more years. Pitch Preferences When asked about working with PR people: 91% want pitches of less than 200 words Monday is

Social Media Trends for 2021 Explained in Hubspot Report

Conversation trends find a return to newsletters and podcasts. Emphasize social media in your 2021 marketing strategy. And some long-time #marketing techniques – like #newsletters – are new again. Those are key takeaways in Hubspot’s 2021 #SocialMedia Marketing Trends Report. During the pandemic, newsletter mentions increased 14 percent. Also – voice calls are

Interactive Software Simulates 2020 Election Outcome in 4 States

Apps Consultants of Denver has developed an interactive software tool powered by a Graph Database to simulate the US presidential election outcome in four key states: Florida, Pennsylvania, North Carolina and Colorado. The software incorporates daily early voting updates from each state election office. Variables are: the number of mail-in ballots and early votes received

Colorado Public Radio Expands News Coverage

Stewart Vanderwilt, CEO of Colorado Public Radio and Peggy Gonder at Rocky Mountain Texas Exes. Stewart Vanderwilt, President and CEO of Colorado Public Radio, is expanding news coverage. He has added 17 new programs to CPR, including Reveal from the Center for Investigative Reporting. He announced to Rocky Mountain alumni of the University

Social Media Cos. Must Protect Users to Preserve Their Reputation

Facebook is losing users and engagement due to data breaches, lack of transparency. Social media engagement in 2018 was down 4% overall over the previous year for the first time ever, according to BrandKeys Loyalty and Engagement Index. Data breaches of users' private information, the #Russian hack of elections in several countries and lack of transparency have taken

Choosing Effective PR Measurement Models

Measuring PR outcome has become more urgent as digital becomes intrinsic to PR and the communications industry diversifies into new areas. Traditional PR measurement models no longer work. PR agencies and in-house communications professionals constantly struggle with this problem. The Barcelona Principles unveiled in June 2010 called upon the PR industry to move beyond the

Creating SMART Objectives for PR Campaigns Leads to Better Measurement of Outcomes

When I think back over my career, the norm in public relations shops involved communications staff issuing statements, circulating press releases and ‘sending out stuff’. These outputs were easily measured, and the larger the numbers were, the better. The problem of course was that these results did not account for sentiment, whether the target audience

Why Measure Public Relations Campaigns?

We’ve all heard it. One of the biggest challenges facing the PR industry today, yesterday and tomorrow is the need for accountability. In fact, a PR News study, “Attitudes Toward Public Relations Measurement & Evaluation” found that while 81% place “some or great value” on measurement, only one in five had any kind of budget