Maximize Impact of LinkedIn Company Pages

LinkedIn Company Pages are an excellent way to reach out to potential employees and customers. Make sure your page is delivering maximum value by taking these steps.

After you have created complete and focused content, begin reaching out to current and potential clients and other contacts.

Request Connections

Start by requesting connections with your executive team, employees […]

By |December 22nd, 2016|Categories: Social Media, Tips|Tags: , |0 Comments

Reporters Seek Online Newsrooms

Reporters look for online newsrooms, which help them find key information quickly.  Business Wire found nearly 90% of reporters used Google to search for companies, while 75% use online newsrooms.

Denver-based pay-TV provider DISH has 400 registered users who receive an abstract of news releases and a link to the full release, said John Hall, […]

Boost Internal Communications With Benchmarks

A major national study found that employees opened emails towards the end of the week at nearly the same rate as Mondays and Tuesdays. When are your employees checking email? To improve  your internal communications, study what days and times employees check and where they check them – on their desktop or mobile. 

The email measurement firm […]

By |October 21st, 2016|Categories: Communications, Employee engagement|Tags: |0 Comments

Getting the News Media to Call Back

If a member of the news media is not returning your calls or emails; try these tips to build a relationship:

1. Tag them in tweets for positive attention. Many reporters are required to post on social media. Tagging will get the reporter’s attention and increase the chances she’ll open your next email.
2. Target the least […]

By |October 14th, 2016|Categories: Media Relations|Tags: |0 Comments

Transforming Engagement with Videos

Dunkin’ Donuts found its 2,000 franchisees and employees pay more attention to communications when sent 2 minute videos. They ignored previous communications.

The engagement effort launched with a 30-second short about a new printer that would save time and money. Before, the company had sent multiple emails about the printer– and even staff to the stores — […]

By |September 7th, 2016|Categories: Employee engagement|Tags: |0 Comments

LinkedIn Company Pages Engage Clients

LinkedIn, when used strategically, can be a highly effective tool to engage with current and potential clients, media contacts, referrals and new business ventures. To leverage your presence on LinkedIn, create and complete a LinkedIn Company Page that is separate from the personal profiles of executives and employees.      


Use the headline to differentiate your company […]

By |August 4th, 2016|Categories: Digital communications, Social Media|Tags: |0 Comments

Use Facebook to Build Your Brand

Facebook can be a great way to generate leads and engage your customers, but only if your page stands out over the more than 50 million businesses currently using the site. The good news is that many businesses do not leverage the following tools that make their page pop.

Use visuals.

Research has shown that Facebook […]

Corporate Social Responsibility Benefits Employees, Reputation

 Being involved in the community can help with employee recruitment and satisfaction as well as reputation, according to Brooke Gabbert, vice president of corporate communications for Home Advisor. The company has 2,000 employees globally. It gives employees eight hours a year to volunteer at a charity of their choice. “We hear about it in […]

Analyze Your Social Engagement Thru Facebook Insights

Facebook is a great tool for building and engaging a community – whether it is members of a group, past and potential customers or people with a shared interest. With a Facebook page, you can gain valuable data by tracking your target audience’s reactions to your content. Every action taken–every click, every post, every […]

Use Google Analytics to Guide Your PR Strategy

Gaining trust is key in PR. It is one thing to make people aware of your product or service, but growing your business and revenue over time depends on how much trust you build with potential and existing customers. Google Analytics partners with PR professionals to measure the impact of the investment that they […]

By |May 26th, 2016|Categories: Online communications, PR Measurement|Tags: |0 Comments