Changing Eating Behavior

After many years of using the food pyramid to teach consumers healthy eating tips, the US Department of Agriculture has abandoned this icon.  The reason?  The content-heavy pyramid was too complicated. Research showed its multiple categories and terminology was too much information for busy parents to absorb.   Focus groups showed confusion about serving size

Behavior Change Through Reframing

How to promote energy conservation in the nation's heartland - where people are openly skeptical about climate change?  Recast the issue in terms that resonate with your target audience -- including thrift, care of creation and promoting new jobs. The Climate and Energy Project challenged six Kansas towns to reduce energy use in a year-long