Changing Eating Behavior

After many years of using the food pyramid to teach consumers healthy eating tips, the US Department of Agriculture has abandoned this icon.  The reason?  The content-heavy pyramid was too complicated. Research showed its multiple categories and terminology was too much information for busy parents to absorb.


Focus groups showed confusion about serving size and […]

By |July 8th, 2011|Categories: Behavior change||0 Comments

Behavior Change Through Reframing

How to promote energy conservation in the nation's heartland – where people are openly skeptical about climate change?  Recast the issue in terms that resonate with your target audience — including thrift, care of creation and promoting new jobs.

The Climate and Energy Project challenged six Kansas towns to reduce energy use in a year-long […]

By |November 8th, 2010|Categories: Behavior change||0 Comments