Use Facebook to Build Your Brand

Facebook can be a great way to generate leads and engage your customers, but only if your page stands out over the more than 50 million businesses currently using the site. The good news is that many businesses do not leverage the following tools that make their page pop. Use visuals. Give your organization

Corporate Social Responsibility Benefits Employees, Reputation

 Being involved in the community can help with employee recruitment and satisfaction as well as reputation, according to Brooke Gabbert, vice president of corporate communications for Home Advisor. The company has 2,000 employees globally. It gives employees eight hours a year to volunteer at a charity of their choice. “We hear about it in employee

How to Make Manufacturing ‘Sexy’

Manufacturing has lots of good-paying jobs, including those requiring a certificate or a two-year degree and beyond.   But students, parents and high-school counselors do not consider such careers. This leads to shortages of qualified candidates and a mis-match between job-seekers and employers. In Colorado, manufacturers and educators are collaborating to build a better school-to-work pipeline.

Branding a Revolution

The cry for freedom is reverberating across the Middle East these days. It began with protests in Tunisia, which was dubbed the Jasmine Revolution by the news media. The protestors quickly adopted this name as the "brand" made an easy short-hand for the media, commentators and the revolutionaries themselves. Tunisia The media first started naming