What Trends Are Shaping Public Relations in 2017?

Like many industries, the world of public relations is changing rapidly. Several trends are in full force, shaping PR practice.

1. Fake News: While companies have always had to deal with malicious rumors and misinformation, the 2016 election propelled “fake news” – information disseminated with the intent to deceive – into the spotlight like […]

Boost Internal Communications With Benchmarks

A major national study found that employees opened emails towards the end of the week at nearly the same rate as Mondays and Tuesdays. When are your employees checking email? To improve  your internal communications, study what days and times employees check and where they check them – on their desktop or mobile. 

The email measurement firm […]

Corporate Social Responsibility Benefits Employees, Reputation

 Being involved in the community can help with employee recruitment and satisfaction as well as reputation, according to Brooke Gabbert, vice president of corporate communications for Home Advisor. The company has 2,000 employees globally. It gives employees eight hours a year to volunteer at a charity of their choice. “We hear about it in […]

Communications help stem ebola crisis

Communication and education have dramatically helped reduce the ebola crisis  in the town of Foya, Liberia where the epidemic started.

From more than 100 patients, there now are only three.  Doctors without Borders (Medicins Sans Frontieres) stemmed the epidemic by hiring local health workers. They explained to families that MSF was there to help their loved ones, […]