Create Content That Converts: Use Graphics and More

As public relations pro, you are often chief content marketer, using content to sell something – whether it’s a product, service, or message. Even with high engagement, it is possible to double or even triple your conversion rates. Here are five ways to create high performing content to boost your conversions.

Add visuals to […]

Reporters Seek Online Newsrooms

Reporters look for online newsrooms, which help them find key information quickly.  Business Wire found nearly 90% of reporters used Google to search for companies, while 75% use online newsrooms.

Denver-based pay-TV provider DISH has 400 registered users who receive an abstract of news releases and a link to the full release, said John Hall, […]

LinkedIn Company Pages Engage Clients

LinkedIn, when used strategically, can be a highly effective tool to engage with current and potential clients, media contacts, referrals and new business ventures. To leverage your presence on LinkedIn, create and complete a LinkedIn Company Page that is separate from the personal profiles of executives and employees.      

Headline

Use the headline to differentiate your company […]

Use Facebook to Build Your Brand

Facebook can be a great way to generate leads and engage your customers, but only if your page stands out over the more than 50 million businesses currently using the site. The good news is that many businesses do not leverage the following tools that make their page pop.

Use visuals.

Research has shown that Facebook […]

Analyze Your Social Engagement Thru Facebook Insights

Facebook is a great tool for building and engaging a community – whether it is members of a group, past and potential customers or people with a shared interest. With a Facebook page, you can gain valuable data by tracking your target audience’s reactions to your content. Every action taken–every click, every post, every […]

Public Relations as a Profit Center

Savvy digital communication and rigorous measurement have led the public relations department of DaVita HealthCare Partners – the nation’s largest dialysis provider – to become a profit center for the company,  not an expense.

DaVita markets on behalf of physicians groups that provide kidney dialysis. One profit center is a physician-only newsletter that effectively convinces medical groups […]

By |October 13th, 2015|Categories: Digital communications||0 Comments