Reporters Seek Online Newsrooms

Reporters look for online newsrooms, which help them find key information quickly.  Business Wire found nearly 90% of reporters used Google to search for companies, while 75% use online newsrooms.

Denver-based pay-TV provider DISH has 400 registered users who receive an abstract of news releases and a link to the full release, said John Hall, […]

Getting the News Media to Call Back

If a member of the news media is not returning your calls or emails; try these tips to build a relationship:

1. Tag them in tweets for positive attention. Many reporters are required to post on social media. Tagging will get the reporter’s attention and increase the chances she’ll open your next email.
2. Target the least […]

By |October 14th, 2016|Categories: Media Relations|Tags: |0 Comments

Improving Your Media Relations

Getting news or feature coverage for your organization is more challenging than ever, with shrinking newsrooms.   Newspapers and TV stations have laid off reporters. Those who remain are often overwhelmed, having to post on social media as well as for print or broadcast.

Public relations professionals are more likely to get an email response to […]

By |March 18th, 2016|Categories: Media Relations||0 Comments

Colorado Women’s Hall of Fame Anniversary Featured on Fox31

Former Denver Health CEO Patricia Gabow, MD and winning CU Women’s Basketball Coach Ceal Barry were interviewed by Fox31 anchor Brooke Wagner about the 30th anniversary of the Colorado Women’s Hall of Fame.  Dr. Gabow said the Women’s Hall of Fame is needed to inspire girls and women to achieve great things in careers that […]

By |September 2nd, 2015|Categories: Media Relations||0 Comments

Build Influence, Attract Media Through Strategic Narrative

Companies and leaders can gain media attention by developing a story that speaks to the direction of their industry, rather than their own company. Editors see such executives as thought leaders and the approach can help rally employees to the company’s vision.

Boulder firm Catapult PR has used a strategic narrative approach with high tech […]

By |July 29th, 2015|Categories: Media Relations||0 Comments

Research Can Fuel Publicity and Advocacy

Publishing research findings are a powerful way to get media attention to your cause.

Feeding America  (FA) has been conducting a survey of food banks in its network every four years for 20 years.  The survey gets media attention because of the number of agencies participating and because of its longevity.

The 2014 survey found that 1 […]

Network news gains viewers, cable declines

Cable news viewing declined in 2014, while network news rose slightly, especially in the evening. Among online users, mobile trumps digital on 39 of the top 50 sites. So reports the Pew Research Center on Journalism and the Media.

Network News has seen an increase of 5%. In contrast, primetime cable news  declined 8% (includes […]

By |June 17th, 2015|Categories: Media Relations||0 Comments

Tips from Editors – PRSA Roundtable

Denver area editors and reporters participating in a recent PRSA Colorado media roundtable shared their email addresses, pet peeves and good ideas. Here are some highlights from the day.

All editors I visited preferred email contact as it does not interrupt their flow of work. Denver Post lifestyles editor Suzanne Brown said it was okay […]

By |February 23rd, 2011|Categories: Media Relations||0 Comments

The Danger of Always Being On

The New York Times introduced a video newscast on its web site in late March featuring the daily meeting where editors and reporters plan stories for the next day's paper.  "TimesCast" often includes video and photography from the world's hotspots.  Clark Hoyt, who writes "The Public Editor" column for the Times, pointed out several […]

By |April 20th, 2010|Categories: Media Relations||0 Comments