Facebook’s Crisis Response Must Describe Changes to Repair Reputation, Address the Cambridge Analytica Scandal

Facebook CEO Mark Zuckerberg’s arrogant actions — refusing to testify or explain how they will repair the data breach — undermine public trust and make it harder to recover from the Cambridge Analytica crisis.  The PRSA Code of Ethics provides guidance to avoid permanent damage to their reputation. One key is a prompt response […]

Maximize Impact of LinkedIn Company Pages

LinkedIn Company Pages are an excellent way to reach out to potential employees and customers. Make sure your page is delivering maximum value by taking these steps.

After you have created complete and focused content, begin reaching out to current and potential clients and other contacts.

Request Connections

Start by requesting connections with your executive team, employees […]

By |December 22nd, 2016|Categories: Social Media, Tips|Tags: , |0 Comments

LinkedIn Company Pages Engage Clients

LinkedIn, when used strategically, can be a highly effective tool to engage with current and potential clients, media contacts, referrals and new business ventures. To leverage your presence on LinkedIn, create and complete a LinkedIn Company Page that is separate from the personal profiles of executives and employees.      

Headline

Use the headline to differentiate your company […]

Analyze Your Social Engagement Thru Facebook Insights

Facebook is a great tool for building and engaging a community – whether it is members of a group, past and potential customers or people with a shared interest. With a Facebook page, you can gain valuable data by tracking your target audience’s reactions to your content. Every action taken–every click, every post, every […]

Using Social Media Strategically

Social media provides powerful new tools for engaging with your target audiences and building your brand. One-fourth of "search engine results are content generated by users," Internet Buzz examiner Joshua McIntyre told those attending a West Glen Communications seminar in Denver.  "Be sure your brand has a place in the marketplace."

But it can […]

By |June 11th, 2012|Categories: Social Media||0 Comments

Journalism & Social Media

Has social media killed journalism? 

While many newspapers have closed their doors, some journalists see social media as as a way to extend their reach and influence. Most newspapers now host blogs by journalists and many reporters post on Twitter.  Newspapers and TV stations have Facebook pages where they can interact with fans.

When an extremist […]

By |April 27th, 2010|Categories: Social Media||0 Comments