Our Values

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At Gonder PR, we believe in hard work, high ethical standards and making sure our clients get a fair shake in the media, with opinion leaders and with government. That means:  

  • Developing careful messaging
  • Preparing leaders for media interviews
  • Ensuring the talking points are clear and understandable.
Gonder PR has had many long-term relationships with clients based on trust and mutual respect.  We protect clients’ confidential information.  And we give frank advice about how different courses of action are likely to be received by the media and various stakeholder groups. We are also committed to the public good and protecting democratic institutions.  The Gonder team subscribes to the code of ethics of the Public Relations Society of America. We believe that transparency, honesty and treating everyone well are practices that ensure the long-term health of our client organizations, our team and our community.