Branding and Messaging an Issue Campaign

Goal: Defeat Amendments that would devastate the Colorado State Budget

Strategy: Gonder PR worked with the Colorado Fiscal Policy Institute and Engage Colorado, a collaboration of 50 non-profits, to develop campaign materials for use with their members and constituents.

The Objective was to alert voters inclined to support a tax cut with what would be harmed […]

U.S. Cellular HERO Network

US Cellular Sponsors HERO Network

Goal:  Build reputation in South Texas through a program focused on safety

Strategy: Partner with a top-rated radio station to promote a free cellular call to raise awareness of traffic jams

Recruited a top-rated radio station, Y95, to promote traffic alerts via a free call on US Cellular mobile phones
Station committed to […]

CityCare Brochure

Goal: Increase enrollment in the CityCare health plan by city employees choosing from three competing health plans.

Research: Secondary research found that people choose health care providers based on recommendations from others.  Primary research uncovered positives and negatives from current CityCare employees.

Strategy: Develop a high quality, four-color brochure mailed to the homes of 10,000 City […]

DPS ProComp Brochure

Communicating a New Compensation Plan in Denver Public Schools

The Challenge. The Denver Public Schools and the Denver Classroom Teachers Association overcame a negotiations impasse by agreeing to a Pay for Performance Pilot to determine if there was a fair way to pay teachers for their students’ performance. Past failed experiments in “merit pay” and […]

US Pharmacist

Launching a Healthcare Technology Product

Goal:   Introduce the pharmacy industry to Ultimedex, a technology product developed by MICROMEDEX designed to improve patient safety by flagging duplicate medications and those that could cause drug interactions in pharmacy  computer systems.

Strategy: 

Developed positioning about the new product and problems it was designed to solve.
Developed messaging and news releases
Pitched target […]