Branding and Messaging an Issue Campaign
Goal: Defeat Amendments that would devastate the Colorado State Budget Strategy: Gonder PR worked with the Colorado Fiscal Policy Institute and Engage Colorado, a collaboration of 50 non-profits, to develop campaign materials for use with their members and constituents. The Objective was to alert voters inclined to support a tax cut with what would be
U.S. Cellular HERO Network
US Cellular Sponsors HERO Network Goal: Build reputation in South Texas through a program focused on safety Strategy: Partner with a top-rated radio station to promote a free cellular call to raise awareness of traffic jams Recruited a top-rated radio station, Y95, to promote traffic alerts via a free call on US Cellular mobile phones
CityCare Brochure
Marketing CityCare to Denver City Employees Goal: Increase enrollment in the CityCare health plan by city employees choosing from three competing health plans. Research: Secondary research found that people choose health care providers based on recommendations from others. Primary research uncovered positives and negatives from current CityCare employees. Strategy: Develop a high quality, four-color
DPS ProComp Brochure
Communicating a New Compensation Plan in Denver Public Schools The Challenge. The Denver Public Schools and the Denver Classroom Teachers Association overcame a negotiations impasse by agreeing to a Pay for Performance Pilot to determine if there was a fair way to pay teachers for their students’ performance. Past failed experiments in “merit pay” and
US Pharmacist
Launching a Healthcare Technology Product Goal: Introduce the pharmacy industry to Ultimedex, a technology product developed by MICROMEDEX designed to improve patient safety by flagging duplicate medications and those that could cause drug interactions in pharmacy computer systems. Strategy: Developed positioning about the new product and problems it was designed to solve. Developed messaging and