Goal: Defeat Amendments that would devastate the Colorado State Budget
Strategy: Gonder PR worked with the Colorado Fiscal Policy Institute and Engage Colorado, a collaboration of 50 non-profits, to develop campaign materials for use with their members and constituents.
- The Objective was to alert voters inclined to support a tax cut with what would be harmed if the “Bad 3” passed.
- The “Colorado is Worth it” tagline connects the dots between taxes and things voters value: public education, the environment, higher education and jobs.
- The Engage CO steering committee and a focus group of members tested messaging and graphics
- We produced brochures, post cards, yard signs and a partner organization developed a video disseminated over the web.
Result: All three amendments were soundly defeated.