Project Description
US Cellular Sponsors HERO Network
Goal: Build reputation in South Texas through a program focused on safety
Strategy: Partner with a top-rated radio station to promote a free cellular call to raise awareness of traffic jams
- Recruited a top-rated radio station, Y95, to promote traffic alerts via a free call on US Cellular mobile phones
- Station committed to promote the “United States Cellular Y95 HERO network regularly throughout the year
- News conference announcing the program featured Deputy Police Chief, radio station executive and market manager for US Cellular
Result:
- Launch was widely covered by print and TV publications
- Promotional announcements by Y95 equalled $100,000 in long-term media exposure for US Cellular
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