Project Description

US Cellular Sponsors HERO Network

Goal:  Build reputation in South Texas through a program focused on safety

Strategy: Partner with a top-rated radio station to promote a free cellular call to raise awareness of traffic jams

• Recruited a top-rated radio station, Y95, to promote traffic alerts via a free call on US Cellular mobile phones
• Station committed to promote the “United States Cellular Y95 HERO network regularly throughout the year
• News conference announcing the program featured Deputy Police Chief, radio station executive and market manager for US Cellular

Result: 

• Launch was widely covered by print and TV publications
• Promotional announcements by Y95 equalled $100,000 in long-term media exposure for US Cellular