The Power of Stories

“Marketing is no longer about the stuff that you make, but about the stories you tell.”
Seth Godin, author and entrepreneur

Stories can engage customers, employees and other stakeholders to care about the mission of your organization in ways facts alone cannot deliver. But what if nobody is sending story ideas?

Energizing Workshop

Our half-day workshop engages your staff and leaders to suggest stories. The session will also inspire them to encourage others to share “hidden stories” that they encounter at work. We cover why stories are powerful tools and the elements of great stories. We use video examples to get creative juices flowing.

Then, we brainstorm story ideas based on your vision and mission and then break into sub-groups, over zoom or in person, to brainstorm four story types with specific examples.

PR & Marketing Content

These “story suggestions” translate into powerful PR and marketing tools, including:

  • Videos
  • Media Pitches
  • Social media posts
  • Blogs
  • Social Media Marketing

We custom tailor the workshop to your needs. It can be designed to:

  • Trigger multiple story suggestions with specific employee contacts
  • Train managers to solicit and tell stories
  • Train leaders, such as the C-suite and board members, to tell compelling stories

Contact to learn more.