Benefits of Public Relations and Marketing Programs

Public relations and marketing programs can help an organization build awareness of its brand, services or products and increase understanding with its stakeholders. Below are examples of programs with measurable results.

Numbers that Speak for Themselves

                 Media Relations
       Community Relations
    Marketing Campaigns
Decorated Publications
million print and broadcast impressions generated for Denver Public Schools
dollars generated in long-term media exposure for the United States Cellular Corporation
percent increase in customers enrolled in the CityCare preferred provider organization
of 10 books “every school board member should read.”- American School Board Journal

Media Relations for Denver Public Schools about its ground-breaking teacher compensation plan generated positive editorials in Denver and 17.5 million print and broadcast impressions nationwide.

Gonder PR’s clients have received media coverage in The New York Times, The Guardian of London, Christian Science Monitor, The Washington Post, The Denver Post,  Denver Business Journal, American Oil & Gas Reporter, Journal of Petroleum Technology, World Oil, Packaging Strategies, Computer Talk, US Pharmacist, USA Today and ABC Nightly News.

Community Relations – A traffic safety partnership negotiated on behalf of United States Cellular Corporation with the top-rated radio station in South Texas generated more than $100,000 in long-term media exposure for the firm in that market.

Marketing Campaigns – A campaign for Denver Health combining direct mail, presentations and ongoing communication led to a 96 percent increase in customers enrolled in the CityCare preferred provider organization.

Presentations – Gonder has written speeches for major elected officials, including a Colorado governor, and recruited, organized, trained and promoted speakers bureaus, including one with celebrities.

Publications – Gonder has produced award-winning publications, from newsletters and brochures to reports and books. Her book, Collective Bargaining: Problems and Solutions, was chosen by the American School Board Journal as one of 10 books “every school board member should read.” A monthly newsletter for Englewood, Colorado won a national award from City Hall Digest.

Strategic Planning – Gonder has assisted dozens of hospitals across the United States and Canada to develop action plans on stroke education and prevention in conjunction with clinical trials. The planning meetings forged local partnerships among the clinical, marketing and education sides of the hospital. The result was multi-faceted campaigns with community health screenings, radio, TV and newspaper coverage to raise awareness of stroke warning signs and the urgency of calling 911.

Special Events – Successful special events have ranged from customer receptions at trade show events to retail promotions and receptions at the Governor’s Mansion.