Our Approach
Other Services
- Media Relations
- Research
- Internal Communications
- Community Relations
- Strategic Planning & Meeting Facilitation
- Communications Tools
Helping clients meet strategic objectives for news coverage in consumer and business publications through news releases, case studies, feature articles, editorials and interviews, cultivating relationships with key reporters and bloggers and creating events that generate media coverage.
Investing in research increases the success of any communications campaign by determining what barriers are in the way and what messages and strategies will yield the desired results. Focus groups, interviews and online surveys bring insights and help organizations avoid costly mistakes. We have used research to help:
- Guide successful marketing campaigns
- Improve internal and external communication in organizations
- Assess barriers to new initiatives
- Test messaging before a big campaign
Designing and providing effective communications vehicles, including print and electronic newsletters, skip-level meetings, tools for supervisors and audits to measure effectiveness and make improvements.
Developing strategies to foster positive relationships between a corporation and key audiences in the community. We implemented a long-term community relations campaign for U.S. Cellular through loans of equipment to non-profit organizations and local radio stations. Other campaigns have raised the awareness of the Colorado State Library and other non-profits.
Working with key individuals to identify strengths and weaknesses and develop action plans to solve a problem or take advantage of an opportunity to promote behavior change.
We can produce high-quality annual reports, brochures, e-newsletters and white papers. Gonder has written nine books and many newsletters that have won national recognition.