Social Media Cos. Must Protect Users to Preserve Their Reputation

Facebook is losing users and engagement due to data breaches, lack of transparency. Social media engagement in 2018 was down 4% overall over the previous year for the first time ever, according to BrandKeys Loyalty and Engagement Index. Data breaches of users' private information, the #Russian hack of elections in several countries and lack of transparency have taken

  • trends, Public Relations, SEO

What Trends Are Shaping Public Relations in 2017?

Like many industries, the world of public relations is changing rapidly. Several trends are in full force, shaping PR practice. 1. Fake News: While companies have always had to deal with malicious rumors and misinformation, the 2016 election propelled “fake news” – information disseminated with the intent to deceive – into the spotlight like never