Social Media Cos. Must Protect Users to Preserve Their Reputation

Social media engagement in 2018 was down 4% overall over the previous year for the first time ever, according to BrandKeys Loyalty and Engagement Index. Data breaches of users’ private information, the #Russian hack of elections in several countries and lack of transparency have taken a toll. #Twitter posted a drop of 1 million users last year and Snapchat lost 3 […]

Facebook’s Crisis Response Must Describe Changes to Repair Reputation, Address the Cambridge Analytica Scandal

Facebook CEO Mark Zuckerberg’s arrogant actions — refusing to testify or explain how they will repair the data breach — undermine public trust and make it harder to recover from the Cambridge Analytica crisis.  The PRSA Code of Ethics provides guidance to avoid permanent damage to their reputation. One key is a prompt response […]

What Trends Are Shaping Public Relations in 2017?

Like many industries, the world of public relations is changing rapidly. Several trends are in full force, shaping PR practice.

1. Fake News: While companies have always had to deal with malicious rumors and misinformation, the 2016 election propelled “fake news” – information disseminated with the intent to deceive – into the spotlight like […]