Check Assumptions via Low Cost Research

A few phone calls can correct erroneous internal assumptions about external events. This is low-cost research PR and marketing professionals can do themselves to reassure internal stakeholders, no matter the size of the company. As public relations liaison to a telecommunications firm, I learned that sales staff were interpreting low response to a fund-raising campaign

Design Data to Engage Audiences

Statistics can make a point, but only if it connects with your audience. Infographics are a great tool, but what if you are not an artist?  Speakers at Colorado Healthcare Communicators gave great tips and resources, summarized below. "Be generous with image  size and stingy with your word count," advises Sarah Mapes of the Colorado