Boost Internal Communications With Benchmarks

A major national study found that employees opened emails towards the end of the week at nearly the same rate as Mondays and Tuesdays. When are your employees checking email? To improve  your internal communications, study what days and times employees check and where they check them - on their desktop or mobile.  The email measurement firm

Transforming Engagement with Videos

Dunkin' Donuts found its 2,000 franchisees and employees pay more attention to communications when sent 2 minute videos. They ignored previous communications. Employees and franchisees reply to video communication at high rates. The engagement effort launched with a 30-second short about a new printer that would save time and money. Before, the company

Corporate Social Responsibility Benefits Employees, Reputation

 Being involved in the community can help with employee recruitment and satisfaction as well as reputation, according to Brooke Gabbert, vice president of corporate communications for Home Advisor. The company has 2,000 employees globally. It gives employees eight hours a year to volunteer at a charity of their choice. “We hear about it in employee