Muck Rack Survey Reveals Reporter Preferences

A 2021 survey of nearly 2,500 reporters shared their preferences for working with PR pros.  The average reporter covers three or more beats and nearly two-thirds (60%) have been journalists for 10 or more years. Pitch Preferences When asked about working with PR people: 91% want pitches of less than 200 words Monday is

Colorado Public Radio Expands News Coverage

Stewart Vanderwilt, CEO of Colorado Public Radio and Peggy Gonder at Rocky Mountain Texas Exes. Stewart Vanderwilt, President and CEO of Colorado Public Radio, is expanding news coverage. He has added 17 new programs to CPR, including Reveal from the Center for Investigative Reporting. He announced to Rocky Mountain alumni of the University

Reporters Seek Online Newsrooms

Dish Network updated its newsroom. Reporters look for online newsrooms, which help them find key information quickly.  Business Wire found nearly 90% of reporters used Google to search for companies, while 75% use online newsrooms. Denver-based pay-TV provider DISH has 400 registered users who receive an abstract of news releases and a link

Getting the News Media to Call Back

If a member of the news media is not returning your calls or emails; try these tips to build a relationship: Develop relationships with reporters to get the media coverage you want. 1. Tag them in tweets for positive attention. Many reporters are required to post on social media. Tagging will get the reporter’s

Improving Your Media Relations

Develop relationships with reporters to get the media coverage you want. Getting news or feature coverage for your organization is more challenging than ever, with shrinking newsrooms.   Newspapers and TV stations have laid off reporters. Those who remain are often overwhelmed, having to post on social media as well as for print or

Colorado Women’s Hall of Fame Anniversary Featured on Fox31

Former Denver Health CEO Patricia Gabow, MD and winning CU Women's Basketball Coach Ceal Barry were interviewed by Fox31 anchor Brooke Wagner about the 30th anniversary of the Colorado Women's Hall of Fame.  Dr. Gabow said the Women's Hall of Fame is needed to inspire girls and women to achieve great things in careers that don't

Build Influence, Attract Media Through Strategic Narrative

Companies and leaders can gain media attention by developing a story that speaks to the direction of their industry, rather than their own company. Editors see such executives as thought leaders and the approach can help rally employees to the company’s vision. Boulder firm Catapult PR has used a strategic narrative approach with high tech

Research Can Fuel Publicity and Advocacy

Publishing research findings are a powerful way to get media attention to your cause. Feeding America  (FA) has been conducting a survey of food banks in its network every four years for 20 years.  The survey gets media attention because of the number of agencies participating and because of its longevity. The 2014 survey found that

Network news gains viewers, cable declines

Cable news viewing declined in 2014, while network news rose slightly, especially in the evening. Among online users, mobile trumps digital on 39 of the top 50 sites. So reports the Pew Research Center on Journalism and the Media. Network News has seen an increase of 5%. In contrast, primetime cable news  declined 8% (includes

Tips from Editors – PRSA Roundtable

Denver area editors and reporters participating in a recent PRSA Colorado media roundtable shared their email addresses, pet peeves and good ideas. Here are some highlights from the day. All editors I visited preferred email contact as it does not interrupt their flow of work. Denver Post lifestyles editor Suzanne Brown said it was okay