We’ve all heard it. One of the biggest challenges facing the PR industry today, yesterday and tomorrow is the need for accountability. In fact, a PR News study, “Attitudes Toward Public Relations Measurement & Evaluation” found that while 81% place “some or great value” on measurement, only one in five had any kind of budget for it.
Why Measure Public Relations Campaigns?
About the Author: Peggy Gonder
Peggy Gonder is an award-winning public relations strategist and counselor who has worked with clients in Colorado, Texas and across the US and Canada. She has helped small businesses, non-profit organizations and governmental agencies connect with their target audiences. She is the author of 8 books.