Cable news viewing declined in 2014, while network news rose slightly, especially in the evening. Among online users, mobile trumps digital on 39 of the top 50 sites. So reports the Pew Research Center on Journalism and the Media.

Network News has seen an increase of 5%. In contrast, primetime cable news  declined 8% (includes Fox News, MSNBC and CNN.)  Newspaper weekday circulation has now fallen 19% since 2004.

Americans are watching less cable TV and more network TV.

Americans are watching less cable TV and more network TV.

Among online users, nearly 40 of the top 50 digital news sites had more traffic from mobile devices. However desktop users spent more time per visit than mobile users, says Pew’s analysis of comScore data.

When gauging access to political and governmental news, Pew found a strong role for social media among Milennials and Gen-Xers. These younger viewers value the opinions of friends and are influenced by Facebook’s algorithms.  The findings are that:

  • 60% of millenials get their political news through Facebook
  • 60% of Baby Boomers get news from local TV
  • Gen Xers  (34-49 years) split, with 52% preferring Facebook and 46% on local TV.

Graph of Facebook and TV viewing

 

In 2014, local TV news benefitted greatly from paid political advertising, thanks to Citizens United decision.  Very early am newscasts grew by 6%, the biggest growth area.  Broadcasts at midday grew 8% while local news at 7 p.m. ET was up more than 10%. For Colorado, this would be the 6 p.m. news following network news.