Send a concise and compelling pitch via Twitter to land coverage in Entrepreneur magazine or on its website. “I read Twitter more than email,” Entrepreneur editor-in-chief Amy Cosper told Mile High Social Media Club this week.

The spirit behind Entrepreneur’s content is “Innovation and creativity meets the economy and culture.”  Cosper’s criteria for a successful pitch: tell what the story is and who the people are behind the innovation.

The magazine uses long-form journalism to lead the way on content branding. But the website, with 6-8 million visitors per month, makes money with sponsorships and online ads.  “We’re big on experimentation and being playful,”  Cosper added. As an example, a regular column, “As the Esquire Guy” is adding animation online.