Denver area editors and reporters participating in a recent PRSA Colorado media roundtable shared their email addresses, pet peeves and good ideas. Here are some highlights from the day.
All editors I visited preferred email contact as it does not interrupt their flow of work. Denver Post lifestyles editor Suzanne Brown said it was okay to send to more than one editor — but not 10. Attachments in MS Word and PDFs can be delivered. For subject lines: "The more specific the better."
Patrick Doyle, a senior editor at 5280, covers skiing, biking and the outdoors. The monthly has its editorial calendar on the website (5280.com) and plans stories 4-6 months out. Their readers are predominantly women, ages 35 to 45 with a 6-figure family income. They like to feature notable Coloradans who are "making a difference in the community."
The magazine likes to be a watchdog for the community in terms of crime, politics and government agencies. One story focused on foster care.
Boulder Camera editor Ryan Huff covers business and local news in Boulder and Broomfield counties. He covers national trends that play out locally in the weekly Business Plus section. All print news is carried online.
Denver Magazine editor Dana Butler says she prefers pitches over a pre-written story or news release. Most of their writers are freelancers. They develop their own sources but also take assignments from Butler. About two-thirds of their readers are women, but they strive to be inclusive with their coverage. Readers tend to eat out more than two times a month.
Denver Post social media director Dan Petty (Twitter @DenverPost) says reporters follow sources on Twitter. They also use Twitter activity to monitor what is trending or popular. Petty encourages two-way communication: "Tell us what you want to know." During the Boulder wildfire, readers were asking for information, which helped direct the paper's coverage.
The Post has 44,000 Facebook fans, the fourth-highest of any US. newspaper. Some of the Post's Facebook followers have left Colorado and want to stay in touch.